“Josh Richards started uploading videos to the popular app TikTok — then called “Musical.ly” — more than three years ago.
“My sister was on the app and she made a video with me. It did really well on her account, so I decided to make an account for myself,” Richards said.
During the summer of 2016, he gained 26,000 followers on the platform. He said his videos mainly consisted of him “goofing around with his friends.” “My content is teen, edgy bad boy,” he told MarketWatch.
His videos saw success on the platform, and he now has 11.4 million followers. He also has 2.9 million followers on Instagram.
Jaden Hossler, 18, started on the platform in February 2019. Like Richards, he said he posts videos of himself “goofing around with the boys and making jokes.” In just under a year, he gained 3.7 million followers. On Instagram, he has 1.5 million followers.
TikTok, which is owned by Chinese internet technology company ByteDance, has become the social media app of choice for many teens. As of late 2019, it has more downloads than Facebook…”